MINI | MINI Takes the States
During the 8th biennial cross-country road rally we put on the greatest show on wheels. We brought the MINI loyalist community back together to celebrate what it means to own a MINI. The epic trip traveled for nine days with eight city stops starting in Burlington, VT and ending in GREENVILLE, SC. Along the way, people enjoyed daily scavenger hunts, special breakfasts, swag giveaways, discovered roadside attractions and helped raise money for MTTS’s official charity partner Best Friends Animal Society. The event culminated with a weekend of MINI fun including track experiences, music acts, laser light show and more. We added unexpected experiences, shorter drive times and fresh technology integrations to make it stand apart from MTTS rallies of the past.
EVENT WEBSITE
POST EVENT WEBSITE REFRESH
EVENT APP – NAVIGATION & SCAVENGER HUNT
EXPERIENCES, ASSETS & THE GOODS
