MINI | MINI Getaways
MINI needed a new approach to generate new leads. The drive-to-destination MINI Getaways allowed prospects to truly discover the world of MINI through performance, education and enriching cultural entertainment. Each event was curated specifically to have hyper-localized experiences, locations and driving routes; to see and experience the cars and city in a whole new light.
San Francisco: Autumn Hues, Coastal Views & Holistic Moves.
Beginning from Mission Bay Block 27 through the windy roads of the Santa Cruz Mountains motorists were led to The Island Farm Private Estate, giving them a once in a life time experience at the family property. Wellness inspired activities helped guests to break away from the routine and be happier, healthier and more curious. A farmer’s market by Cuesa, live sound bath, yoga in the woods, wood burning travel journals, wellness bar and farm to table eats, helped guests to break away from the routine and be happier, healthier and more curious.
Los Angeles: Nature VS Design.
Guests were invited to buckle up, hit the road and enjoy unique design perspectives that would inspire their creative spirit. The upbeat excursion starting from a private lot in Malibu through the Santa Monica Mountains to Saddlerock Ranch Private Estate where they participated in a pattern making workshop with artist Alvero Ilizarbe, interactive sculpture garden by design professor John Edmark, succulent planting, picture time with actor Stanley the Giraffe, stunning views and a farm-to-table picnic.
Miami: Find Your Muse. Art. People. Life.
Tropical hues and vibrant roads of Miami gave a unique art perspective starting in the heart of Wynwood through the upscale design district then looping for a drive along Miami beach with final destination at Maps Backlot private venue. Guests got to enjoy an art filled ride and day that included live mural painting with artist Bryan Butler, Photo Op Graffiti mural by Hoxxoh, Silkscreen sketchbook workshop with Grizzly, local food trucks including Ms. Cheesus and DIY gourmet popsicles with Cielito.
